booknowmed - The first online booking engine for holiday dialysis
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Digital Marketing Manager, Full-time, Belgrade, Serbia

Schedule: Mon.-Fri./ 10AM-6.00PM

Who are we?

booknowmed.com is the first online booking engine for medical treatments, specializing in chronic diseases. booknowmed.com allows patients to book their medical treatments abroad by offering a user friendly and safe booking process. Patients can find accredited international providers and book their treatments on the spot, with zero booking fees.

The booking engine was launched in 2018 by Virtus Vita- a company with a long history in medical tourism and healthcare. Started as a booking engine for holiday dialysis (i.e. dialysis while traveling for holidays) we are now offering orthopedic treatments and planning to expand our services to cardiac, obesity and oncology treatments within 2020.

We currently have a network of 550+ medical providers in 61 countries across 5 continents. booknowmed.com is supported by the European Union as well as patient associations Worldwide.

Creativity, teamwork and continuous learning in new applications & technologies on Medical Tourism, are key characteristics of the booknowmed.com team. booknowmed.com is in hyper-growth and we're currently ramping up our Marketing team in Belgrade. There is an exciting role as a Digital Marketing Manager.

Job Description:

As our global footprint is rapidly expanding and our business is growing, we are changing the way we organise ourselves to deliver our Marketing. Our goal is to move all marketing activities in-house to achieve a more integrated approach. This re-organisation has driven a requirement for a Digital Marketing Manager to lead digital channels, including but not limited to: social media, SEO, google ads, referral campaigns, promotion of strategic partnerships.

This is a highly critical role in ensuring the continued success of booknowmed.com. It is a great opportunity for an ambitious, data-driven individual to own our digital marketing strategy and take a leading position in the business by ensuring that we deliver on that strategy and on our ambitious profit & volume growth targets.

The Digital Marketing Manager will be working closely with the existing agency to ensure the smooth transition of operations. The role will report directly to the CEO.

Key Responsibilities:

  • Lead the transition of all digital marketing activities in-house.
  • Plan and implement an integrated digital marketing strategy aligned with the company’s overall business development efforts.
  • Monitoring channel performance & coordinating/ensuring delivery. Make suggestions on performance improvement.
  • Lead google ads and SEO efforts.
  • Supervise content creation and updates across social media channels (Facebook, Twitter, YouTube, Instagram).
  • Supervise the successful implementation of referral and other promotional campaigns across various channels.
  • Create monthly reports.
  • Being responsible for resource allocation within the digital marketing team and overall performance channels budget delivery.
  • Setting & implementing a team strategy that maximises potential for success on above.
  • Participate in various marketing related conferences and summits, representing booknowmed.com outside the business and seeking promotional opportunities.

You are the right candidate if:

  • You are highly numerate and have a strategic mindset.
  • You are able to trade-off short vs. long-term targets.
  • You have high standards for quality of delivery from yourself and from others.
  • You are great at building positive, productive relationships.
  • You are great at extracting stories & crafting hypotheses & strategies from data.
  • You have excellent interpersonal skills, and you are able to clearly communicate complex topics in simple terms, to a variety of audiences.
  • You are a highly motivated self-starter with a flexible, can-do attitude.
  • You are a fast-learner.
  • You place a high value on delivering business impact.
  • You have at least a Bachelor’s degree.
  • You have professional fluency in English (in writing & orally).
  • You have at least 4 years of experience working in digital Marketing & SEO.
  • You have proven experience working with Google Ads, Google Analytics and social media.
  • You are an SEO specialist.
  • You have a professional approach and communication. Strong communication skills.
  • You have completed your military service (male candidates).
  • You have completed your academic activities.

Desirable:

  • Experience working with, or delivering, Performance Marketing.
  • An understanding of / experience in ecommerce.

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